Recently the news of Singtel securing the EPL rights have triggered a lot of reactions. Singtel, Starhub and even MDA have been blamed on the high cost for securing the EPL rights. However one thing that I've noticed is that no one has blamed EPL.
I find it extremely weird that not one has actually put the blame on EPL for making the broadcast of EPL exclusive. Instead, they blame it on the providers who make it possible for us to view EPL live here.
Maybe I'm on the wrong wavelength because I do not watch football but looking at it from a third-party perspective, the only way to resolve this high cost is to send a message to the providers NOT to bid for any exclusive rights. In this way, the consumers are sending the message that we're not condoning this practice. Easier said than done though. I know how fans are feeling. I felt the same way about the iPhone in Singapore.
Anyway, if anyone remembers the history of Mediaworks and Mediacorp, sooner or later one of them will drop out of the race. However, this is up to the providers to fight it out. Even MDA can't stop them from bidding for it (free market, remember?).
If you don't want to condone the practice, stop blaming everyone and show it with your actions. Do not subscribe to the EPL channels. Send this message to EPL and the providers that this is going way out of hand.
To me, that's the only way of resolving this issue. If you still want to watch EPL live, then stop blaming and start subscribing. They are not running a charity service.
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